When we read for pleasure, we love the chance to enjoy some suspense, can be tolerant of lengthy prologues and are even open to suspending disbelief from time to time. We are, after all, there to enjoy the ride.
However, when we read for work, we have less interest in puzzling through the relevance of the deep back story or the extraneous scenery. We also have less tolerance for unresolved plots and plot holes than when reading for pleasure.
Grant Snider of the New York Times published this cartoon earlier in the week which describes the story coaster just beautifully, and provides a great visual prompter for those of us who are keen on business communication not to transfer this style to our workplace!
Take a look at Grant's wonderful cartoon (republished with permission from Grant).
This post was prepared by Davina Stanley, co-founder of Clarity Thought Partners, founder of The Clarity First Program and author of The So What Strategy.
Davina has been helping experts communicate complex ideas since joining McKinsey as a communication specialist more than 20 years ago.
She helps them clarify their thinking so they can prepare powerful and strategic communication in any format. It might mean preparing for a difficult meeting, getting ready for a project steering committee, putting forward a business case or writing a board paper.
She uses The Minto Pyramid PrincipleⓇ and other powerful techniques to help experts of all kinds globally strengthen their communication skills.