Do facts change minds?

Do facts change minds?

Changing other peoples' minds is central to having influence in business, however in his new book Atomic Habits James Clear offers some new insight into this vexing challenge.  He starts by referring to two notable minds which point in the same direction: J.K....
Engaging Multiple Audiences: The Tale of Two Stories

Engaging Multiple Audiences: The Tale of Two Stories

We often help clients engage multiple audiences around the same set of ideas. I recently helped the head of strategy for a large industrials client to complete a strategic review. To get sign off on the strategy, he needed to package his findings for two audiences...