Deductive: Tale of Two Stories

Deductive: Tale of Two Stories

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Congratulations on completing the challenge on ‘Understanding your audience'. Here are some next steps you can take to expand on this module:

1.Identify what your own style is at work.

2.Think about your audience: Who are the people who make decisions based on your communication at work? How similar or different is your style to that of your audience? How could you adjust your style to engage your audience better in your verbal and written communication?

3.Click here to download our Work Styles Planner so you can analyse your own style and that of your colleagues.

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Question 1 of 9

1. Question
You should always think about your audience BEFORE crafting your storyline.
- True, your storyline should reflect the type of information your audience wants to hear.
- False, your storyline is driven by the message you wish to convey.
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Question 2 of 9

2. Question
Understanding work styles helps us communicate better, which in turn helps us to work together more effectively.
- True. The four personality types are well defined and understanding them helps us work with each other better.
- False. Individual audience members (and people) may be a mix of styles and can never be categorized.
Correct

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Question 3 of 9

3. Question
Some ‘styles' are better than others.
- True, some 'styles' are far more effective in a business setting than others.
- False, all 'styles' bring something of value to a business.
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Question 4 of 9

4. Question
As audience members, the four personalities typically respond well to:

(Please click and drag to match the personality type to the element you think they would respond well to)
Sort elements
- ANECDOTES
- HIGH ENERGY PRESENTATIONS
- AN 'ACTION AND RESULT' FOCUS
- LOTS OF DETAILS
- AMIABLES
- EXPRESSIVES
- DRIVERS
- ANALYTICALS
Correct

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Question 5 of 9

5. Question
One size fits all – you can have one end product that fits for all audiences.
- True, any audience can find what they need in any format you choose to use.
- Sometimes, one size does fit all if you have a clear message and a strong structure.
- Never. You must always have multiple pieces of communication whenever you communicate
Correct

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Question 6 of 9

6. Question
A highly detailed and lengthy presentation to the Board of Directors is sure to…
- Convince the Board that you are right.
- Impress the Board, as you have clearly spent much time preparing.
- Bore and frustrate any Drivers on the Board.
- Lead to a quick and confident decision on the topic.
Correct

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Question 7 of 9

7. Question
An interesting presentation full of case histories but no data will…
- Impress the Drivers in your audience.
- Appeal to the Amiables but not the Analyticals.
- Keep everyone interested and ensure your success.
- Illustrate that you have solid personal experience in this area.
Correct

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Question 8 of 9

8. Question
A brief, to-the-point presentation with a definite conclusion will
- Have the Drivers cheering you at lunch afterwards.
- Give the Analyticals confidence the right decision is being made.
- Be fascinating to the Expressives
- Leave the Amiables feeling great about the meeting
Correct

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Question 9 of 9

9. Question
A highly visual, big picture presentation that takes the audience on a journey will
- Keep everyone interested, especially the Amiables.
- Provide all members of the average Board with what they need to make a quick decision.
- Make the Analyticals realise detail is not important.
- Be most appropriate if your audience are all Expressive in style.
Correct

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Online Learning

If you would like to learn individually rather than as part of a team, why not explore The Clarity First Program.

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The So What Strategy

Our book, The So What Strategy, introduces the seven most commonly used storyline patterns in business.
Learn more here.

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Our occasional newsletter, The Big Idea, includes practical ideas and case studies to help you communicate more powerfully. Subscribe Here

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