Our Methodology

So What?

It’s one of the most uncomfortable questions in business. All too often leaders must ask, “so what?” when sitting in presentations, reviewing papers, listening to briefings or reading emails. This doesn’t have to happen.

The So What Strategy ensures the “so what” is crystal clear to your audience – up front. The So What Strategy is the core methodology that underpins all our work. It drives clear and compelling communication.

Here’s why the So What Strategy works:

  • It has been refined through our work over decades with leaders and teams around the world

  • It ensures communication is driven by a deep understanding of your audience and objectives

  • Has at its heart the So What Storyline that helps you logically structure your ideas and power impactful communication.

Here, Gerard Castles provides a quick overview of the So What Strategy.

Click below to purchase a copy of the So What Strategy book or if you would like to receive a sample chapter.