Why just one answer at the top level?

A single answer demonstrates clarity of purpose

Being able to articulate the answer, or governing idea, as one short sentence demonstrates that you are clear about the purpose of your communication. If you are clear, then your audience will also be clear.

As a result, we encourage all of our clients to articulate the single purpose – or question – that their communication will address. If you do this, then there will naturally be one answer.