What does the orange dot with the question mark represent?

The orange question dot reminds you of the structured conversation

The orange dot with the question mark inside it represents the single question that you expect will occur to the reader as they read the idea above.

This question is answered by the ideas in the boxes below, which then prompt another question from the reader and so on.

The disciplined use of the question and answer response drives the logical clarity of your grouping story and helps you create what we call a ‘structured conversation' with your audience.