Why do I need a story?

A story helps both you and your reader achieve clarity

People often ask us: Why not just put up some slides and talk the audience through them?

Presenting the ideas on those slides as a coherent story has benefits for you and for your audience.

It helps you be confident that you have thought through your ideas before you make your presentation. The act of creating the logical storyline helps you think through your real purpose – the question – and what it is you want to take away from the meeting. Putting the time in up-front to prepare the story will make you not only more efficient overall, but more effective.

It also makes it much easier for your audience to follow your presentation as your ideas will be ordered logically with them in mind. Here is an example.