What does the circle with the question mark represent?

The orange question dot reminds you of the structured conversation

It represents the single question that you expect will occur to the reader as they read the overarching answer.

This question is answered by the ideas in the boxes below, which then prompt another question from the reader and so on.

The disciplined use of the question and answer response drives the logical clarity of your grouping story and enables you to create what we call a ‘structured conversation' for your audience.